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CTV AD DAYS New York 2024

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Featured Speakers

Ryan Gould

Head of Digital Ad Sales

Warner Bros. Discovery

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Cara Lewis

Chief Investment & Activation Officer

dentsu Media US

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Mary Ann Reilly

CMO North America

Visa

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Darren Olive

President, Streaming Sales

Allen Media Group

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Kristin Eardley

Head of Programmatic & Revenue Partnerships

Tastemade

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Angelina Eng

Vice President of the Measurement, Addressability & Data Center

IAB

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Evan Hovorka

VP Product & Innovation

Albertsons Media Collective

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Maureen Bosetti

Chief Investment Officer

IPG Mediabrands

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Kevin Lemberg

Vice President, Addressable Enablement

Comcast Advertising

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Lauren Chaplin

SVP, Media Investment

Digitas North America

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Rose McGovern

Head of Programmatic & Digital Ad Sales

DIRECTV Advertising

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Jean Macher

Sr. Director, Global SaaS Solutions

Harmonic

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Jill Cruz

EVP, Commerce Media Strategy

Publicis Commerce

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Ed Gentner

EVP, Chief Investment Officer

Canvas Worldwide

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Ying Wang

General Manager, Xumo Advertising

Xumo

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Jason Schifrien

Director of Ad Product Marketing

Roku

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Melissa Bonnick

Executive Director, Head of Programmatic, Media Tagging & Trafficking

JPMorgan Chase

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Bob Coon

Senior Vice President, US Sales

TripleLift

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Oz Etzioni

CEO and co-founder

Clinch

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Suzanne Skop

Head of Agency and Off-platform Partnerships

Instacart Ads

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Bradford Quinn

SVP, Enterprise & Publisher Partnerships

KERV

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Jeremy Carey

Chief Investment Officer

Optimum Sports

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Zack Rosenberg

Co-Founder and CEO

Qortex

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Jean-Yves Couleaud

Senior Director of Advanced R&D

Adeia

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Kevin Kowalick

Vice President, Strategy, Media & Entertainment

TransUnion

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Justin Tuggle

Director of Sales, Strategic Solutions

The Weather Company

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Michael Piner

EVP, Advanced Advertising

Mediahub Worldwide

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Hugh Scallon

SVP, Head of Video Activation

VaynerMedia

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Michele Resnick

Senior Director, Campaign Effectiveness & Research

Warner Bros. Discovery

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Martin Blich

Executive Director, Sports and Live Events

GroupM

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Jorge Ruiz

Global Head of Marketing Science

TikTok

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Jessie Schwartzfarb

SVP, Group Director, Video Investment

dentsu Media US

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Elizabeth Donovan

Head of the Marriott Media Network, Global Ad Revenue, Marriott International

Moderator

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Key topics 2024







NXT Media Days New York

CTV Ad Days New York is collocated with another dynamic event Retail Media Days New York – under the unified brand, NXT Media Days New York. Together, these events create a cohesive hub for industry professionals to explore cutting-edge trends, share insights, and develop strategies that will drive the future of media and advertising.

NXT Media Days New York brings together two dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem. NXT Media Days New York is your gateway to the future of media, where innovation meets industry leaders to shape the next generation of content and advertising.

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Collocated Events

Why attend our event?

VIP Meeting Service

Meetings are fundamental and there is no substitute for face-to-face interaction. Our dedicated professionals will help you pre-arrange meetings with your key targets and facilitate onsite introduction to ensure you meet the right targets.

MEET & generate leads

A unique place to establish relationships with new client and suppliers. Develop high-profile relationships and generate sales leads to boost and propel your business.

Networking Activities

Get exclusive interactions with high-level representatives. We provide a relaxed yet professional environment where you engage with conversations with your target audience, ranging from private dinners, lunches and cocktail parties.

Market Intelligence

All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.

Find out more about our new Intelligence Services that led to the creation of this exclusive event.

Our Research Highlights

Will sports help Amazon shake up the video ad market in 2024?

On January 29th, Amazon launched its ad-tier in the US. By automatically converting its Prime Video subscribers, forcing them to pay 3$ more for the ad-free option, Amazon instantaneously became the US streaming giant with the highest number of ad-supported clients, battling for the overall top spot with Hulu, which opted for the same strategy a few years ago. Indeed, we can reasonably assume that at least 65M Prime Video subscribers will decide (voluntarily or not) to stay on the ad-tier proposition. Growing their ad-supported base has become a key objective for the streamers over the last few months, and Netflix’s decisions to phase out its basic tier, and increase the price of remaining ad-free tiers, follow the same goal.

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Welcome to the Bundle Jungle: 3 Trends That Will Shape the OTT Partnerships in 2024

Where do we stand on the Streaming Wars? After years fighting to acquire subscribers, platforms are now focused on the Profitability and Customer Retention Battlefield: but how will Netflix, Prime Video, and others keep differentiating? Content will remain the key topic, but its increasing costs remain a real threat to profitability. Pricing strategies? Yes, ad-tiers were already introduced from 2022 onwards - almost becoming an industry standard. Here is what could drag - and retain - customers: bundles. But as expensive cable bundles contributed to cord-cutting across the 2010s, what type of bundle will appear as the most valuable to the eyes of consumers? Let’s evaluate the trends that will shape the OTT Bundles in 2024.

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601 Lexington Avenue                                                         New York, NY 10022, United States

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