Agenda
Agenda
-
Wednesday
November 13, 2024
| 08:00 AM |
Registration 30 minutes |
| 08:15 AM |
Welcome Breakfast - Sponsored by Clinch 30 minutes |
| 8:45 AM |
Driving streaming ad tiers to new heights 45 minutes 
|
| 9:30 AM |
Two worlds collide: CTV meets retail media 45 minutes 
|
| 10:15 AM |
Data Alchemy: Turning In-Store Behavioral Data into CTV Advertising Gold 15 minutes 
|
| 10:30 AM |
Coffee Break & Networking - Sponsored by Stratacache 30 minutes |
| 11:00 AM |
How to dominate the FAST lane 45 minutes 
|
| 11:45 AM |
Strategies for CTV inventory optimization 45 minutes 
|
| 12:30 PM |
Cultivating a winning formula: inventory + audience + creative 30 minutes 
|
| 1:00 PM |
Lunch & Networking - Sponsored by TripleLift 60 minutes |
| 2:00 PM |
Achieving maximum impact: The ideal blend in CTV advertising 30 minutes 
|
| 2:30 PM |
Live sports advertising in the era of streaming 45 minutes 
|
| 3:15 PM |
Measurement: the age of multi-currency 45 minutes 
|
| 4:00 PM |
Coffee Break & Networking - Sponsored by The Weather Company 30 minutes |
| 4:30 PM |
The NYC ad buyers roundup 45 minutes 
|
| 5:15 PM |
The reinvention of addressable advertising 45 minutes 
|
| 6:00 PM |
Conference closing
|
Registration
November 13, 2024, 08:00 AM - 08:15 AM
Welcome Breakfast - Sponsored by Clinch
November 13, 2024, 08:15 AM - 8:45 AM
Welcome Breakfast – Sponsored by Clinch
Driving streaming ad tiers to new heights
November 13, 2024, 8:45 AM - 9:30 AM
- Hybrid ad-supported/SVOD monetization strategies
- Ad load: how much is the right amount?
- Incremental reach: expectation vs reality
- Ad tech stack innovation
Two worlds collide: CTV meets retail media
November 13, 2024, 9:30 AM - 10:15 AM
- Partnership models between retailers and streamers
- Interactive and shoppable TV ads
- High-precision data-driven targeting possibilities
- From in-store to in-show: physical + OTT campaign integration
Data Alchemy: Turning In-Store Behavioral Data into CTV Advertising Gold
November 13, 2024, 10:15 AM - 10:30 AM
The session will explore the advanced measurement technologies that capture granular in-store shopper behavior, transforming these insights into valuable assets for Connected TV (CTV) advertising. The session will delve into how advanced in-store data collection, combined with loyalty program data, enables a comprehensive view of customer preferences, purchasing patterns, and in-store consideration. By leveraging these insights, brands can create highly targeted and relevant CTV ad campaigns, reaching consumers with precision based on their in-store actions and habits. Attendees will discover how to unlock the full potential of in-store behavioral data to drive more effective and profitable CTV advertising strategies.
Coffee Break & Networking - Sponsored by Stratacache
November 13, 2024, 10:30 AM - 11:00 AM
Coffee Break & Networking – Sponsored by Stratacache
How to dominate the FAST lane
November 13, 2024, 11:00 AM - 11:45 AM
- Channel owner/FAST platform partnership models
- When can FAST be traded as premium inventory?
- Ad targeting on low-friction data collection services
- UX tips: ad load, relevancy and user input
Strategies for CTV inventory optimization
November 13, 2024, 11:45 AM - 12:30 PM
- Higher CPMs or higher fill rates? Can publishers have both?
- Real-time campaign optimization
- Frequency capping and competitive separation
- Ad break templates, pod rules and creative controls
Cultivating a winning formula: inventory + audience + creative
November 13, 2024, 12:30 PM - 1:00 PM
- Why CTV is a core enabler of growth opportunities for RMNs
- Personalization that unlocks performance
- What it takes to reach the holy trinity: speed, scale, efficiency
Lunch & Networking - Sponsored by TripleLift
November 13, 2024, 1:00 PM - 2:00 PM
Lunch & Networking
Achieving maximum impact: The ideal blend in CTV advertising
November 13, 2024, 2:00 PM - 2:30 PM
- How creative technology improves CTV ad experiences for both brands and publishers
- Ad experiences that maximize the capabilities of programmatic CTV beyond what’s available today
- The effectiveness of combining high-impact CTV with traditional ad spots
Live sports advertising in the era of streaming
November 13, 2024, 2:30 PM - 3:15 PM
- Real-time targeting and programmatic bidding in live sports
- Second-screen experiences and companion apps
- Incremental live inventory with split-screen ad formats
- Connecting with live audiences beyond the commercial break
Measurement: the age of multi-currency
November 13, 2024, 3:15 PM - 4:00 PM
- Identity spines, first-party data and clean rooms
- What role will JIC currency certification play?
- Will measurement panels survive?
- Solving the OEM walled garden dilemma
Coffee Break & Networking - Sponsored by The Weather Company
November 13, 2024, 4:00 PM - 4:30 PM
Coffee Break & Networking
The NYC ad buyers roundup
November 13, 2024, 4:30 PM - 5:15 PM
- Are brands planning CTV and linear budgets together?
- KPIs to find the right audiences and monitor impact
- Reach evaluation and deduplication analysis
- The rise in performance-based, custom creatives in CTV
Executive Director, Head of Programmatic, Media Tagging & Trafficking
JPMorgan Chase
Head of the Marriott Media Network, Global Ad Revenue, Marriott International
Moderator
The reinvention of addressable advertising
November 13, 2024, 5:15 PM - 6:00 PM
- From STB linear to fully convergent TV addressability
- Adoption, usage and growth of national addressable
- MVPD integration of FAST channel inventory
- AI-driven dynamic creative optimization
Conference closing
November 13, 2024, 6:00 PM - 06:00 PM
Conference closing